Shopping campaigns are targeted ads on Google that display actual products from your website. Utilizing a product feed with attributes on each product we are able to create shopping campaigns to promote your online and in store inventory.
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Most companies have a “set it and forget it” attitude with their Google Shopping campaigns. But that’s exactly why you’re on this webpage. You know you can do better, and we’re here to show you that you absolutely can.
Before we can even start structuring your campaigns, we need to understand your business.
Before Ads can display any ads, every Google Shopping campaign depends on a product feed that passes through Google Merchant Center. A properly formatted and optimized product feed is essential to your campaigns' long-term success.
AdWords provides a lot of data with regards to campaign performance, but the story is incomplete without a more detailed understanding of how your website visitors are actually interacting with your website once they've clicked on a Shopping ad.
Without conversion tracking setup properly, every optimization would be simply a best guess. With complicated checkout systems, e-commerce conversion tracking can get tricky. We have extensive experience working with custom sites and popular checkout integrations alike
Unlike Google Search campaigns, Google Shopping ads don't use keywords to target your ads. Because Google uses the information in your product feed to determine which query to show an ad for, it's important to setup your feed in a way that allows you to bid the right dollar amount for each search query.
Optimizations include product segmentation, product feed optimization, restructuring campaigns, using priority settings to customize query-level bids and collaborating with you to find new ideas to increase the lifetime value of your customers.
Studies show that Google Shopping Ads generate 26% higher conversion rates and have a 23% lower cost-per-click than text ads.
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By the end of this PPC audit call, you will have a clear understanding of the next steps you can take for your business to start getting online and generating consistent and reliable results with Google Ads management & Paid search advertising.
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